After analyzing the first 2 critical factors, the consumer might look at the long/short term benefits of the product. Applying similar logic in M&A cases: In general, we know that a consumer first determines the "need" to buy a product, followed by analyzing whether he or she can afford the product. The most important requirement for an M&A is that it must increase the shareholders' value, and it must have a cultural fit even when the decision financially makes sense.Īnalogous to making a purchase at a grocery store, M&A can be viewed as a "buying decision". For instance, companies with excess funds, searching for ways to grow quickly might be interested in acquiring upstream or downstream suppliers (vertical integration), direct competitors (horizontal integration), complementary businesses, or even unrelated businesses to diversify their portfolio. Many growth strategy case studies eventually lead to M&A questions. ![]() Next article Mergers & Acquisitions (M&A) are often an answer to broader problems during case interviews Merger & Acquisition cases are best practiced using mock interviews
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